Sport

Legal services tailored for sport industry clients including players, athletes, clubs, agents, managers, governing bodies, broadcasters, digital platforms, media rights owners and event organisers.

Expertise

Athlete Representation

We represent players and athletes, their agents and management companies around the globe. We operate at both the elite level, advising global icons and household names, through to the grassroots, helping promising athletes at the outset of their careers.
Club / Player Representation

We are regarded as leading experts in the football industry and other team sports, advising clubs / teams, players and their representatives on a wide range of commercial and regulatory issues.
Betting and Gaming

Our team advises on betting and gaming, lotteries, prize competitions and sales promotions, involving land-based and remote operators.
Sports Data

We advise event organisers and sports data companies throughout the sector on the collection, commercialisation and protection of data across a wide range of sports.
Sports Disciplinary

We represent players / athletes, agents and clubs in a wide range of disciplinary matters in sport, arising from either on-field conduct or off-field activities.
Sports Disputes

We represent a wide range of clients on all manner of disputes in sport, from commercial, regulatory and disciplinary disputes before national and international sports dispute resolution bodies through to commercial arbitration, civil litigation and mediation.
Sports Events

We have considerable experience in advising on the organisation and management of, and creation of commercial rights programmes around, sports events and competitions, be they high profile one-off events that are regular fixtures in the international sports calendar, the staging of multi-team leagues or mass-participation events.
Equestrian Sports

Our lawyers have extensive knowledge of the equestrian industry and the law and provide commercial advice for a wide range of equestrian and rural businesses. Clients include governing bodies, bloodstock agents, luxury brands, estate managers, PR firms, veterinary practices, yard managers, professional riders and individuals.
eSports

We have the know-how and experience to advise clients in the fast-growing world of eSports.
Image Rights, Brand and Reputation Management

We advise a wide range of players and athletes on image rights structures, the commercialisation of their image and reputational management, from global stars at champions league clubs and Olympic champions, through to promising young players and athletes at the outset of their careers.
Sports Marketing and Sponsorship

We have extensive experience advising clients on using the platform of sport to deliver brand messaging and enhance brand awareness.
Sports Media

We advise governing bodies, agencies, broadcasters and digital platforms on all aspects of the creation, acquisition, exploitation and protection of sports media rights.
Sports Regulatory and Governance

We advise international federations, national governing bodies, leagues, event organisers, clubs, individual players and athletes and their representatives on a wide range of sports regulatory matters, both contentious and non-contentious, and sports governance issues.

Key contacts

Alastair Campbell

Dan Harrington

Dan Lowen

Fraser Reid

Jodie Seddon

Jonathan Hyman

Liz Coley

Morris Bentata

Rowena Samarasinhe

Victoria Evans

Will Hill

Yvie Seville

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