We created Level to enable lawyers working in media, entertainment, technology and sport to enjoy a better way of working.
Level was established by four prominent sports lawyers - Morris Bentata, Dan Harrington, Daniel Lowen and Fraser Reid.
Having spent their careers in traditional law firm sports practices, they had come to the conclusion that the conventional model no longer best suited their (or their clients') needs. Times had changed. Client expectations were changing. Definitions of career success and job happiness were changing. They saw an opportunity to create a different way of working for themselves and other lawyers like them.
The foursome launched Level in the summer of 2017, with the support of their colleague Kelly Greenland, who came on board as the firm's practice manager.
Working out of WeWork offices, the team initially set about establishing Level as a leading name in the sports law sector.
Within a few months, they had been joined by a handful of consultant solicitors all specialising in sport - the ball was rolling.
By 2019, the firm was well established in sport, but there was still room to grow in the other specialist areas.
By summer of that year, Level had relocated to its new permanent home in Shelton Street, Covent Garden.
Doubling down on growth plans, in 2020 the firm welcomed Amy Sullivan to the team as the firm's Head of Growth to supercharge the expansion of the firm.
Undeterred by the arrival of a global pandemic, the team pressed on and over the next few years successfully attracted and curated a group of highly specialised lawyers with experience across all four areas of specialism. Every lawyer who has joined Level has done so for a combination of career and lifestyle reasons – life as a lawyer at Level is very different to the life led in traditional law firms.
From an idea to a firm of almost 30 specialist lawyers, in 2023 Level is a thriving, successful and truly special law firm that more and more lawyers are choosing to work from.
To meet the increase in client demand from this growth, we welcomed our second Associate lawyer to the firm in July 2021 and the first of two trainees in 2022/23.
Developing a firm where a strong supportive culture sits at its heart and influences decision making remains a key priority and sets Level apart.
In 2022, we celebrated five years of Level with a firm-wide retreat to Suffolk. The fact that all but two of our team were in attendance is testament to the fact that our continued investment in creating a collaborative, fun, and supportive culture has in turn created a law firm that our lawyers want to engage with.
Unsurprisingly, given the range and quality of lawyers at the firm, Level has been recognised by The Times as one of its Best Law Firms in Entertainment and Sport for 2022 and 2023, and is ranked in both Chambers and Legal 500 for sport and media.
We were also awarded Best Small Organisation at the 2022 Business Culture Awards.
A Level playing field
(pardon the pun)
Level is proud of its progressive flat structure for lawyers, creating a truly equal and inclusive workplace.
The firm is managed by Morris Bentata, Dan Harrington, Kelly Greenland, Dan Lowen, Fraser Reid, and Amy Sullivan.
Between them and the brilliant support team, they keep the show on the road, working together to build the firm of choice for lawyers and clients working in these sectors.