Sports Events
We have considerable experience in advising on the organisation and management of, and creation of commercial rights programmes around, sports events and competitions, be they high profile one-off events that are regular fixtures in the international sports calendar, the staging of multi-team leagues or mass-participation events.
- Event hosting and management agreements and appointment of key staff and rights agencies
- Funding agreements, tenders, host city and venue agreements
- Drafting and development of all event rules and regulations
- Participation agreements with athletes, clubs and teams
- Drafting ticketing policies and Ts & Cs and working with event organisers on ticketing-related issues
- Identification and exploitation of all event commercial revenue streams, rights protection, anti-counterfeiting and ambush marketing
- Sponsorship and commercial rights programmes
- Marketing, advertising and data capture issues
- Promotion of the event, from ambassador appointment to advertising arrangements
- Regulatory, sanctioning and competition law issues
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