Image Rights, Brand and Reputation Management
We advise a wide range of players and athletes on image rights structures, the commercialisation of their image and reputational
management, from global stars at champions league clubs and Olympic champions, through to promising young players and athletes at the outset of their careers.
- Set-up and management of image rights structures
- IP creation, including registration of athletes’ brands as trade marks, image protection and exploitation
- Negotiation of image rights and commercial arrangements with clubs, teams, leagues or events
- Negotiation of endorsement and sponsorship agreements
- Advising on HMRC enquiries
- Libel, defamation and privacy issues, from social media posts to articles in newspapers
- Dealing with identity theft and fake social media accounts
Key contacts
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