Jody Macdonald

Jody MacDonald is a leading commercial and IP lawyer in the sports sector, with over 15 years experience in the industry. His clients include governing bodies, leagues, event owners, athletes, sponsors and sports technology businesses. He advises on a wide range of commercial matters, including: media rights, sports data, sponsorship, major events, technology and digital services and other large/complex commercial contracts.

Jody is known as a leading advisor to clients operating at the intersection of sport, media and technology looking for new ways to engage fans and generate revenue. His clients range from innovative start-ups to blue chip brands and international sports federations.

Named as a Leading Individual for TMT (Sport) in The Legal 500 (Legalease) UK 2023 Guide, Jody is also a Director of the British Association for Sport & Law and lectures on “Sports Data Commercialisation” on De Montford University’s Sports Law Post Grad course.