Level welcomes former World Rugby GC Ali Maclean

Level is delighted to announce that Alistair Maclean, former Group General Counsel at World Rugby, has joined the firm, bringing with him decades of experience at the highest levels of the global sports industry.

Alastair joins Level’s sports law team, which now comprises eighteen senior specialist lawyers. Alistair has held several senior legal and governance roles, including Group Legal Director and Company Secretary at The Football Association (FA), Director of the National Football Centre, and Group General Counsel at World Rugby.

He has been instrumental in shaping legal and commercial strategies for some of the world’s largest sporting events. With deep expertise in bidding for, staging, and funding major global sporting events, Alistair brings unmatched insight into data strategies and the commercial exploitation of media rights.

Beyond traditional sports law, Alistair is active at the intersection of sport, technology, and AI, advising start-ups and established organisations alike.

Level Founding Partner Morris Bentata commented:

"Alistair’s arrival marks a significant addition to our team. His breadth of experience across global sports and events enhances our ability to support clients at every level of the industry. We’re thrilled to welcome him to Level."

Alistair Maclean added:

"I’m excited to join Level and work alongside a team that shares my passion for innovation and excellence in the sports and entertainment sectors. I'm forward to using the knowledge gained working at the top level of sports governing bodies and at major global sporting events to deliver practical advice on complex and strategic issues for Level clients.”