World IP Day 2024: Celebrating and protecting creativity in the wake of AI development

For many of our clients working in creative industries, their intellectual property is often their most valuable asset.

However, in generating and transforming art, music, text, and other works traditionally made by humans, AI's revolutionary capabilities pose intriguing questions for the future of IP law.

Safeguarding IP rights in the wake of AI advancement involves striking a delicate balance between encouraging innovation and protecting creators’ rights. Robust IP frameworks will play a pivotal role in nurturing creativity while simultaneously upholding trust and security.

At present, enforcing IP rights globally presents several challenges that impact innovation, economic development and fair competition. Addressing these challenges will require considerable international cooperation, a shared commitment to protect creativity and innovation globally, and, above all, the harmonization of IP laws

The team at Level are experienced in advising clients on navigating the complexities of protecting it, with a team that is fully equipped to provide comprehensive legal advice across all aspects of specialist music and film rights litigation.

Level is home to an outstanding team of IP specialists, who work to safeguard creative solutions and nurture continued innovation within each of their specialist industries.