Football club Wolverhampton Wanderers has become the first UK football club to launch a record label with Wolves Records. Level represented the Premier League club (Wolves) in the deal with Warner Music UK’s Alternative Distribution Alliance (ADA).
Performing artists who join the new label, Wolves Records, will benefit from the reach of the Wolves’ global audience while also gaining access to ADA’s marketing and distribution expertise, giving unprecedented exposure and opportunities to emerging artists.
Halina Wielogorska, who advised on the deal said: “It has been a great pleasure representing Wolves to broker such a unique deal with ADA, reflecting innovation and change in both industries and demonstrates the dynamic outlook of the parties. Wolves and ADA are thinking about progressive ways of launching artist careers and engaging audiences.
“There’s long been a healthy association between football and music, and this partnership seeks to build upon that connection, whilst innovating, diversifying, and supporting the local music scene.”
While the label’s initial focus will be on nurturing and developing talented artists of all styles and genres local to the Midlands, Wolves Records’ ambition is to expand into international territories.
To aid the label in its search for a first signing, Wolves Records is also partnering with various A&R and production consultants, the first of which is singer, songwriter, and highly sought-after producer, S-X.
Wolves’ general manager of marketing and commercial growth, Russell Jones, said: “Wolves Records is an ambitious and progressive project that we have been working on for some time, and we were delighted to capitalise on the expertise and knowledge of Halina at Level to get the best outcome possible.”
The label is currently inviting emerging artists, bands and producers to send in music for their consideration. For more information on how to submit tracks and to follow the Wolves Records story visit: www.wolvesrecords.com